This video is yet another example of one with very strong FemSupreme themes and imagery only more contemporary than the Bannarama video i discussed earlier. It opens with Beyonce riding on Her horse through a wasteland of destruction, the detritus of an oppressive patriarchy. We then see flashes of a Feminine awaking. The beautiful Woman pounds Her fists in anger, another emerges from Her cage, the sacrificial Female dismounts the cross. We see a flash of a bull, an obvious male symbol followed by a gang of militaristic male thugs charging forward. Only this time they encounter a large group of Women, united against them, a male lion lies passively at their feet, another symbol of male savagery tamed. Beyonce, resplendent in gold like a Queen, leaves the group and advances with absolute confidence towards the attacking males. The males stop, uncertain what to do and of what they are dealing with. Beyonce gives them a cold look and all the women salute and gesture in unison, showing that they are united and strong. She then opens the song with the lyrics sending a message to the confused males (Who runs this Mf’ing world? GIRLS!). She then walks among them pushing them, teasing them, showing them Her lack of respect for what they represent. She literally divides them and forces them to follow. She gives them the finger and puts Her foot down. There is a quick cut scene where She holds two dangerous wild animals in chains, symbolizing Her power (an overt Femdom image?). The males begin to cower with fear as the extent of Her power and strength become apparent to them. The Women advance on the males in a highly sexualized dance routine displaying their Sexual Power to the males who begin to fall back. The males attempt to regroup and advance but by this time the legions of Females arrayed against them are too large.
I’m a little disappointed that the video ends without being taken to its logical conclusion but in the final scene Beyonce advances on the male leader and strips away a symbol of his authority and if i am not mistaken he makes an expression as if he likes it.
Lyrics
Girls, we run this motha (yeah!) x4
GIRLS!
Who run the world? Girls! x4
Who run this motha? Girls! x4
Who run the world? Girls! x4
[Beyonce - Verse 1]
Some of them men think they freak this like we do
But no they don't
Make your cheques come at they neck,
Disrespect us no they won't
Boy don't even try to touch this
Boy this beat is crazy
This is how they made me
Houston, Texas baby
This goes out to all my girls
That's in the club rocking the latest
Who will buy it for themselves and get more money later
I think I need a barber
None of these ** can fade me
I'm so good with this,
I remind you i'm so hood with this
Boy i'm just playing, come here baby
Hope you still like me, ** pay me
My persuasion can build a nation
Endless power, our love we can devour
You'll do anything for me
[Chorus]
Who run the world? Girls! x4
Who run this motha? Girls! x4
Who run the world? Girls! x4
[Beyonce - Verse 2]
It's hot up in here
DJ don't be scared to run this, run this back
I'm repping for the girls who taking over the world
Have me raise a glass for the college grads
Anyone rolling I'll let you know what time it is
You can't hold me
I broke my 9 to 5 and copped my cheque
This goes out to all the women getting it in,
Get on your grind
To the other men that respect what I do
Please accept my shine
Boy you know you love it
How we're smart enough to make these millions
Strong enough to bare the children
Then get back to business
See, you better not play me
Don't come here baby
Hope you still like me
** pay me!
[Bridge]
My persuasion can build a nation
Endless power
Our love we can devour
You'll do anything for me
[Chorus]
Who run the world? Girls! x4
Who run this motha? Girls! x4
Who run the world? Girls! x4
Who are we?
What we run?
The world!
(Who run this motha?)
Who are we?
What we run?
The world!
(Who run this motha?)
Who are we?
What do we run?
We run the world!
(Who run this motha?)
Who are we?
What we run?
We run the world!
Who run the world? Girls!