How Times Change:The Evolution of Maxim Magazine

The New Maxim

The Old Maxim

If We/we needed more evidence of the emerging Female led society lets look no further than to some of the recent changes occurring at Maxim magazine, that icon of the male gaze and frat boy lifestyle.

Maxim was founded in the 90’s during a period i feel was the last hurrah of uninhibited male sexuality. Maxim emerged (along with FHM) as a sort of ‘Playboy Lite”. Light on female nudity (though not leaving much to the imagination) and light on serious journalism. By eschewing full nudity but keeping it very sexy Maxim managed to both achieve easier distribution then Playboy or Penthouse while at the same time convincing many Female celebrities to grace its pages who wouldn’t be interested in posing nude.

Maxim was widely read by males during the 90’s and early 00’s and  achieved great success. This was also an era when male oriented porn exploded onto the scene thanks to the internet and Female porn stars such as Jenna Jameson became mainstream celebrities. These porn stars were uninhibited and unashamed with regards to Their raw sexuality, actually something positive about this era. Porn was suddenly everywhere and watched by everyone, well every male anyway. Women would usually be exposed to it out of curiosity  and / or through Their boyfriends who wanted their Girlfriends to be ‘into it’ and replicate the onscreen performance in the bedroom. Most Women I knew at the time found this material ridiculous and were frustrated by men’s fascination with it. This was an era when i witnessed many males discussing porn scenes in mixed company. Something Women really didn’t appreciate.

This was also the era of Baywatch. i doubt there is a male around today who saw that show who doesn’t recall watching the scenes of the beautiful Pamela Anderson and Yasmine Bleeth running on the beach in the red, tight swimsuits. So many males watched these hypnotic scenes that it became a running joke (recall Joey and Chandler on ‘Friends’). Can any male actually describe the plot of a single Baywatch episode. Not really.

So while men at the time probably viewed this era as a golden age of uninhibited male sexuality i feel all the signs of the coming Feminine age were emerging. Many males were just too busy pleasuring themselves to notice.

In mainstream media this was the era when the Strong Female leading character began to emerge.  Xena Warrior Princess and even more so Buffy the Vampire Slayer. These shows portrayed Women who were strong, or who learned to be strong to triumph over great danger and, often, male aggression. These shows portrayed Women as leaders with great strength, confidence and intelligence. i think that’s why so many Women gravitated towards these programs. They saw characters Who were more like They perceived Themselves to be or at least aspired to be. Many males also took notice of these shows and appreciated the message. i for one had great doubts about the pervasive ‘cock’ culture of the time. It was obvious to me how smart and ambitious the Women around me were. i don’t think i was the only male to be in awe of them.

Gradually i began to notice a pattern among my Female friends at the time. Take my friend Lynn as an example. She was a double major, president of a theater club and worked part time as well to pay Her way through University. She was always insanely busy yet made the deans list year after year. i was completely awestruck by Her. She was in a relationship through most of University with a shallow, lazy, selfish guy who never put Her before himself. It was always so depressing for me to see and hear how he neglected this stunning Goddess. What many people thought was a stable relationship ended suddenly after four years. Lynn had enough and with graduation approaching She decided that this guy was just dead weight who would contribute nothing to furthering Her ambitions.

I saw the same pattern play out again and again. Tara was a stunning, super intelligent blonde. For nearly two years She dated a guy who didn’t listen to Her, always resisted Her demands and even cheated on Her. A typical ‘Maxim man’ You / you could say. This relationship also ended suddenly when She dumped his ass. Tara went on to have a super successful career leaving him eating Her dust.

I saw this pattern repeated again and again. males who had bought into this whole selfish culture of porn, sports and video games were flailing when i came to sustaining real relationships with Women. The onscreen starlets they were so fascinated with may have acted like the cock hungry ‘dumb blonde’ but the real Women they interacted with everyday were full of intelligence and driving ambition and were increasingly unwilling to tolerate with the horny, lazy males this culture produced.

This was a culture in which most guys were content to just scrape buy and who gave little thought to the future. males whose free time was taken up by watching porn or sports while the Girls studied, worked and planned Their futures. It’s remarkable to see today just how much more successful my Female classmates from that era have been compared with the men. It was an era of clashing sexual cultures and though at the time it looked like the males were running the board any careful observer saw all the signs of Female triumph that lay ahead. In the end the Girls won and that’s a good thing. They deserved to win.

Not every couple at the time clashed this way of course. Take Amanda and todd. i knew todd first and he introduced me to this brainy business major he started dating. When i met Her i instantly responded to Her confidence and intelligence. todd was so deferential  and submissive around Her. If She told him to do something he hopped to it straight away. Her ambition was to conquer the world, todd’s singular ambition was to help Her do it. i really didn’t realize just how dominant Amanda was until the Female business students put on a ‘Mistress/slave’ themed party. Nothing serious, just for fun really though it had clear elements of Female triumphalism to it. I managed to finagle an invite via Amanda and went with Her friend Janet who brought me along on a leash, which thrilled me as you might expect. But Amanda was something out of this world. She wore a black leather bra and pants with stiletto boots while wielding a riding crop and holding a collared and leashed todd who wore only a g-string. todd waited on Her hand and foot and She would occasionally bend him over and spank his ass with Her crop which todd seemed to rather enjoy and the other Women seemed to appreciate.

Amanda and todd remain together today and have one of the most loving and strong relationships i have ever seen.  Amanda is the CFO at Her company. While todd also works outside the home Amanda accounts for about 80% of the the household income. When i visit Their/their home it’s obvious just how devoted and in love with Amanda todd remains. It’s also obvious that Amanda ‘wears the pants’ in that relationship as well. She earns the bulk of the income and makes the key decisions. When She tells todd to do something he still snaps to it. If he delays Amanda still shoots him ‘the look’ and he obeys straight away. he remains as devoted to Her and Her success as he always has been.

I introduced Goddess to Amanda a few years ago and needless  to say They became fast friends having much in common. Both being driven successful career Women with devoted, submissive, obedient males at home. todd and i often joke about our status but agree we are two of the luckiest men in the world.

So lets return to today and the changes at Maxim. The magazines owners obviously felt the need to change with the times to remain relevant to today's male audience. And just how have they decided to do that? Well, by putting a Women (Kate Lanphear ) in charge, of course. Now this is not the first time a Women has run a men’s magazine. Christy Hefner deserves to be recognized for that at Playboy. That however was a different era and She didn’t really change the Playboy formula.

At today’s Maxim the new editor is really shaking things up. The most noticeable change is the move away from the tits and ass cover shots. A few years ago just about every single monthly Maxim cover image would have been of a beautiful Women in a bikini or lingerie, arms raised, breasts or ass out inviting the male to run his eyes over Her alluring curves and open the pages for more.

Over the past few months anyone who picked up a copy of Maxim could not help but notice a huge difference. For the most part the full body bikini cover shots are gone. These have been largely replaced by a tight close of shots of a Women’s face. A beautiful Women to be sure but again only Her face.

The male gaze is met head-on by the Female gaze. The male reader is instantly confronted by an intimate image of confidence and beauty gazing back at him. She’s sexy and sexual but no mans sex toy. The recent cover featuring the lovely Taylor Swift being a great example. She exudes style, confidence and intelligence. The male observer senses right away that this is a real Women, not just some fantasy but One far more talented and successful than he’ll ever be. Instantly he gets the message not just about Her sexual power, that was always there, but about Her superior social and financial status. he feels instantly inferior to Her. This seems like a far more appropriate way for the modern male to begin reading his favourite magazine. It’s also far more realistic. men today are most likely to encounter confident, highly educated, financially independent and more dominant Women in their everyday lives now more than ever. The beautiful Women a male interacts with every day is more likely to be his boss than a bikini model. i think Maxim is starting to send the right message here. Yes Women will always be the subject of male sexual fantasy and the male gaze, that goes back to the cave, but males today need to understand that modern Women deserve, in fact demand, respect for Their intellect and accomplishments both of which are more than likely superior to his own. Maxim acknowledging this sends a powerful message especially to younger men who, by the way, should by now be used to being outclassed by Women. This message should be right in sync with the world they actually live in.

Another welcome change is the realignment of the ‘Hot 100’. Previously this list was simply a contest of physical beauty and popularity. The new list, topped by Taylor Swift, emphasizes not just a Women’s beauty but Her level of success, accomplishments and power. Powerful, successful Women are ‘Hot’. That seems like a much better message for male readers to absorb. From the website We/we take this quote;

“We can talk about “inner beauty” all we like, but as my mother often says, “We eat with our eyes first.” For better or worse, looks matter. Physical attraction is undeniably human. However superficial we may find it, there are people who catch our eye or make us lose our breath.

But as you enjoy the indisputably beautiful women of Maxim’s Hot 100, consider the people behind those beautiful faces. And when you close the pages of this magazine, allow yourself to appreciate a broader range of beautiful skin, fuller bodies, and complicated surfaces. There is a beauty standard, no doubt. But we can and should widen that standard. Beauty of all kinds is all around us. All we need to do is open our minds.”



Maxim asking its readers to consider different kinds of beauty and asking them to consider the Women as actual “people”. Interesting isn’t it?


Finally the content of the magazine seems to be shifting more towards encouraging men to be more stylish and sophisticated. In other words to become the kind of man that might actually show some maturity and be of interest to today's driven career Women. Heck they even put a man on the cover recently to drive home this point.

The open question of course being, is the readership of Maxim mature enough to follow along with all the changes. Will they grow up with the magazine and embrace the changes within it and within the larger society? males can be stubborn and resistant to change. Society will change whether they like it or not. men therefore have a choice. Embrace the new more Feminine order and find a productive role within it or be left behind and marginalized.

Electioneering

As You/you probably know, if You/you have been reading this blog for a while, i’m a huge supporter of Women taking Their rightful place as the leaders of society. i firmly believe, and a mounting pile of evidence supports, my position that Women are societies natural leaders. They simply have far more of the qualities society needs to become a kinder more compassionate place.

So i was thrilled when Goddess returned home the other day and declared

“I’ve signed you up for an important task”

Around here it's time for local elections. One of the leading candidates is a 28 year old Women. Young, super intelligent, vivacious and full of energy and great ideas.

“I had a discussion with Her campaign manager and She...” (yes She) “ says they need volunteers to do lots of grunt work. So i thought of you”

“This weekend you’ll be going around town putting up Her campaign posters. That’s a nice physical outdoor job that’s perfect for you. I’ve also put you at Her disposal for the duration of the campaign. She’ll be calling you tomorrow to give you the details. I told Her you don’t work outside my home so you’ll be available when needed”

“Goddess You make me sound like a kept man” i replied jokingly.

“Yes, so?” She didn’t see the humour in my response.

“Nothing Goddess, please continue”

“Since you’ll be busy all weekend i expect you to move up the gardening work to Friday. Don’t think you can slack off because of this.”

“No Goddess and thank you for this opportunity”

The next morning the phone rang. Picking it up i was greeted with a Female voice.

“Hi, is this ethan?”

“yes it is”

“Hi ethan my name is Amanda. I’m a local city councilor and the campaign manager for xxxx. I’m told you’d be available to help Us with the campaign”

“Yes of course, whatever You need”

“I’m understand you aren’t working at the present time so you’ll be available to help Us”

“i work at home so yes i would love to help you”

This was a slight pause as, i think,  She absorbed that little piece of information.

“Great! you don’t mind doing some physical work do you?”

“no not at all”

“Good because I need people to go around the city putting up posters this weekend. Some other men have volunteered as well so you won’t be alone”

“That’s wonderful and i’d be honored to help You”

“Fantastic”

She gave me all the details of when and where.

I’m really looking forward to this. i love serving intelligent powerful Women and helping them achieve Their goals. Here we have a fantastic Female candidate with a Female-

men at work...for Women!

led campaign. i’ll be supporting Women and taking orders from Women so it’s a terrific role for me.

The Sublime Dominance of Mistress Stephanie (More Summer Vacation)

The following day Goddess announced that Mistress Stephanie would be arriving within the hour for a visit. Looking down at me with a rather serious expression Goddess told me that,

“you need to understand something about Stephanie, ethan. She just doesn’t like boys. I don’t mean that in a small way either. She actually despises males”

“Stephanie is quite wealthy and keeps a collection of men. She doesn’t play around with words like ‘submissive’, to Her they’re just slaves in every sense of the word. She treats them quite harshly, even cruelly. It takes a certain kind of man to serve a Women like that. I’m not sure a sweet, submissive guy like you could take it. She seems to find men who are total pain sluts and She can push even them to the limit and beyond.”

“you might be surprised to hear this from Me since you think i can be pretty strict with you but believe Me you don’t want to cross Stephanie. She and i actually have somewhat different ideas about men. So be on your best behavior and don’t embarrass me”

Close to the appointed hour Goddess received a phone call. Upon hanging up She announced “that was one of Stephanie’s boys calling from the car, She’s about 10 minutes away”

“Quick, bring me your leash”

i scrambled to the nearest wall hook and grabbed the first one i saw, a meter long leash made of stainless steel chain. Returning to Goddess I kneeled before Her and She quickly snapped the chain to my ‘house collar'. Without saying a word She headed for the front door pulling me tightly behind Her,  crawling fast on hands and knees.

She stopped on the wide front steps and i kneeled at Her side, breathing heavily from the sudden exertion. Goddess then turned to stand in front of me. As She looked me over in front of the house i suddenly became very aware of my nakedness and vulnerability . Goddess however seemed very intense in Her examination. She unceremoniously kicked my knees further apart, fully displaying my maleness, while making micro-adjustments to my posture.

“Kneel up”

“Hands behind your back”

She grabbed and pushed my head so it was slightly bowed

“Stay behind me”

 “I can only do so much to protect you”

That sounded rather strange and ominous.

Goddess then turned Her back to me giving me a magnificent view of Her curves accentuated by Her tight blue summer dress. i always enjoy this view, my eyes gliding over the sensuous curves of Her behind, down Her tawny, tanned legs to Her glorious feet held aloft by a pair of stiletto heeled summer shoes.

My manhood stirred and i became filled with warmth. i almost didn’t notice how nervous She seemed. She adjusted Her dress, ran Her hands over Her curves rather hypnotically (at least to me) and fixed Her hair, tossing Her locks back landing almost at my face.

Then suddenly the intercom just inside the door buzzed and Goddess practically lept to press the button.

The scratchy speaker announcing in a male voice,

“Mistress Stephanie has arrived”

Goddess pressed the button to open the gate. i felt rather useless at this point since Goddess had rushed to do these simple tasks that i would normally do.

She moved quickly in front Her me again, grabbing my leash and holding it tight. Within seconds a large black Mercedes pulled up in front of the house. My view was partially obscured by Goddess but i heard the sound of the front car doors opening. Then two rather buff young men appeared. They were each dressed identically. They each wore only a tight black Speedo and a thin steel collar that glinted in the midday sun.

they took their places on each side of the rear door of the car. One male held what looked like a large, very expensive, hand bag in one hand and a jet back, very cruel looking, whip coiled in the other. The second boy held what looked like leash chains in one of his hands. Both men then kneeled simultaneously and bowed their heads while one of them opened the car door.

Inside all i could see at first was the long, tanned legs of Mistress Stephanie ending in a pair of stiletto heeled shoes not dissimilar to those worn by Goddess.

She seemed to take Her time. Her males remained perfectly still awaiting Her emergence.

As She exited the car and stood Her beauty was obvious to any man. She was tall and lithe, beautiful but with an oddly cold expression that could freeze men's hearts. There was something about Her that just dripped with arrogance and dominance. Was it Her piercing gaze, the way She carried Herself around these men, the way they served Her and gestured their submission to Her with military like precision? There was an undefinable yet obvious power She telegraphed to those around Her, especially to men. Just watching the events unfold made me excited yet fearful all at once.

The male holding Her handbag bowed his head and offered it to Her but She waved him off with some indiscernible signal. He then made the same gesture in offering Her the sinister looking whip.

This She accepted.

She then snapped Her fingers and the other male closed the car door and unfolded the leash chains he was holding. He snapped one chain to his collar and the other chain to the collar of his slave mate. i then noticed that the ends both chains were attached to a single steel loop which He raised and offered to Mistress Stephanie. She took it in hand and stood there over the boys as they both in unison bowed before Her, placing their hands and faces to the ground.

She made them wait there for a moment as if to just bask in their submission and make them feel Her power over them. i always find performing a submissive act heightens my submissive feelings. i think Everyone/everyone present understood the message of this little performance.

Mistress Stephanie then snapped around and began almost strutting towards Goddess, Her boys scrambling to crawl behind Her. One held Her heavy looking handbag with his mouth.

Upon facing Goddess Her expression completely transformed. While She looked at Her males with an icy glare Her face became warm and radiant as She approached Goddess. They embraced tightly and to my initial shock Mistress Stephanie placed a deep sensual full lipped kiss upon Goddess who enthusiastically reciprocated.

‘Stephanie doesn’t like boys’

Oh now i began to understand.

As the two Goddesses continued to embrace and exchange warm greetings the two leashed males reestablished their positions behind their owner, on all fours, faces planted tightly on the ground. they didn’t move an inch and showed impressive discipline.

In this position i couldn’t help but notice the numerous red stripes criss-crossing their backs in various states of healing. It seems Mistress Stephanie’s whip wasn’t just for show.

i never fail to be amazed how such an age old tool has proven so affective at breaking and disciplining men down through the ages.

In the hands of a Women the whip becomes the very symbol of Her power and authority over males, who find it as simultaneously erotic and frightening as She who wields it.

i kept moving my eyes from the bowed males to Mistress Stephanie’s curled menacing whip to the lovely curves and smells of these awesome Women.

Suddenly Goddess stepped slightly aside revealing me. “This is ethan my....my slave”

She almost hesitated in calling me that. Goddess has often referred to me by many titles, pet, boy, sub etc but She usually only uses that title to make a point to one of Her friends.

i felt myself turn a little red from humiliation even though it was perfectly true and obvious to everyone. Still that word, ‘slave’, is so demeaning. It’s meant to be. It conjures up images of being owned, submissive and obedient, a piece of property. Yet just hearing that word stirred my loins. my cock twitched and rose. So much for trying to remain modest and polite!

As Mistress Stephanie looked me over that cold expression returned to Her face. i was about to greet Her when She suddenly stepped towards me and slapped me hard across the face leaving me stinging and in shock.

“How dare you look at Me boy” She virtually spat in my direction as i tried to regain my composure and bow my head keeping my eyes fixed on Her feet.

Just as suddenly She stepped even closer to me and delivered  a swift kick to my nut sac.

I doubled over in horrific pain, my face to the cold step, my insides feeling like my organs had been put in a vice and twisted hard.

“Don’t ever point that thing at Me”, meaning my cock of course. Needless to say it shriveled and my balls went into hiding as i kneeled there in pain.

“Honestly dear, I don’t know why You don’t lock that thing away. The first thing I do when I get a new boy is have his cock pierced and locked down. Slaves need to know who owns them. they need to understand who owns their balls”

“ Oh Steph, you know i love to see an eager dog wagging its tail for its Mistress, i love the sight of a hungry, begging cock!”

They both laughed at that while i moaned in pain from Her expert and obviously well practiced kick.

The difference of opinion didn’t last long. Goddess gave me a slight kick in the thigh.

“Shut up ethan!”

i stifled my whimpers.

With that Goddess turned to the side and invited Mistress Stephanie to enter the house chased by Her crawling slaves. Goddess then followed and i crawled after Her.

In the large anteroom Mistress Stephanie demanded Her handbag from Her slave and dug into it pulling out a heavy lock. She tossed into onto the tile floor between Her slaves, one of whom instantly picked it up and both males crawled to the wall where a large steel loop was attached. One of the slaves them proceeded to lock himself and the other male by their leash chains to the wall. They then re-assumed their position on hands and knees, faces on the floor.

i was wondering just what those attachment points i saw around the house were for!

they locked themselves down without Mistress Stephanie telling them what to do. She had them well trained.

Goddess and Mistress Stephanie proceeded to the large wooden doors leading to the living room and bedrooms beyond. i tried to follow behind but Goddess simply turned and pointing with Her finger simply told me to “stay”

The two beautiful Women then disappeared through the doors and closed them shut.

They obviously wanted privacy and Their slaves were not welcome.

As i kneeled there in the anteroom my mind reeled.

I never knew Goddess to be attracted to other Women. Then again i’d never met a Women as beautiful and intimidating as Mistress Stephanie.

Was i reading too much into this? It was none of my business anyway yet i was unbelievably curious. i had so many questions. i thought perhaps i could start up a conversation with the two men chained in the corner.

i tried to offer them some refreshment but they absolutely refused to speak or interact with me in anyway.

i suspected they simply feared Mistress Stephanie so much that they dared not speak or do anything without Her explicit permission. The stripes on their backs and my aching face and balls suggested that would not be tolerated so i well understood their situation.

Still i could not help but be impressed by their discipline and the degree of obedience they showed. It was amazing to see two grown men so completely stripped of their voices, their freedom, their free-will maybe even their thoughts for all i knew by this bewitching and powerful Women. She didn’t even seem interested in them sexually making Herself completely off limits to their lust yet She still enslaved them completely. What an amazing Women yet so different from my Goddess.

While Goddess of course views males as inferior to Her and expects males to obey and defer to Her in all things She actually likes men and enjoys all the pleasures and services men have to offer. Mistress Stephanie on the other hand signals an almost contempt for men. She seems to view males as being born and existing only to be Her slaves. She seems to prefer the intimate company of other Goddesses to that of these servile creatures bowing at Her feet even though She could use any of them to satisfy any desires She might have. In fact i wouldn’t be surprised that the only desire She has towards them is to literally whip them ever deeper into submission to Her will and fuel Her astonishing dominance over them.

What a remarkable and fierce Women.